How to Start, Grow, and Monetize your Beauty Blog

How to Start, Grow, and Monetize your Beauty Blog
How to Start, Grow, and Monetize your Beauty Blog


Running a Beauty Blog, or simply, a blog is a task which involves passion, hard work, and dedication. I, being a beauty blogger since June 2016, have received tons of messages asking "How to Start and Grow your Blog?". 

Well, I won't lie, I feel super happy when I receive such messages as it tells that my blog is somewhere inspiring to them to start blogging.

For me, it is a combination of your passion for blogging, constant hard work in order to grow it, dedication to creating new every time for the readers, and a lot more factors. It is like growing a plant and keep watering it.


How to Start, Grow, and Monetize your Beauty Blog


1. Start with a Free Blog

The very basic step is to create a free blog on platforms such as Blogger (Blogspot) and WordPress. 

I personally love blogger because I find it convenient to use whereas WordPress is loaded with widgets which I find confusing. It is more into creating a website layout whereas the platform blogger is more into blogging. Rest is a personal choice. 😇

Talking about a free blog, basically means, it will allow you to have your own blog where you can write what you love, but, with a free domain i.e, your Blog URL. 

A free domain is marked with Blogspot.com or wordpress.com such as thepinkvelvetblog.blogspot.com, or abc.wordpress.com. This is what will be your Blog URL, Blog Link, or Blog Address. People will be able to read your blog by simply visiting this URL. You can share your blog with your friends and followers by simply sharing the Blog Link. Just like you share the link of your social media profiles.



2. Give your Blog a Name

Consider this as a Brand Name for your Blog just like mine, The Pink Velvet Blog


The Pink Velvet Blog by Niharika Verma - How to Start, Grow, and Monetize your Beauty Blog

Your readers will remember your blog with this name. Giving your blog a name is like giving an identity to your blog. Your blog's logo, blog link, blog header, all of this will revolve around your blog name. Hence, it is very important to give your blog a catchy yet unique name.

Your blog name can be expressive of what your blog is about, can be fancy and unique, can have your name on it or anything which makes you feel like "Yes, this is exactly what my heart and mind saying a yes too". Just like naming your baby. Your pour in your heart in it.

The whole world is going to remember your blog with your blog name, therefore, invest your time and create what you feel the best.



3. Start Creating Content - Write What your Love

Niharika Verma - SUGAR Mettle Lipstick Hestia - How to Start, Grow, and Monetize your Beauty Blog
Me Posing with a Lipstick

Here is me, Niharika, posing with a lipstick simply to indicate that's what I love and My Blog is about, i.e, Beauty - Skincare and Makeup. In case you are wondering, the lipstick shade is Hestia from the SUGAR Cosmetics Mettle Range

This is the main component of your blog. A blog is an online magazine or diary where people write and read. There is no blog without the content.

The success story behind all the famous bloggers you know is, they write what they love. This helps them to create more and more without any pressure from above or any burden. 


I love trying new cosmetics which turned into my love for beauty blogging where I love sharing my experiences with different products. I love reviewing beauty products, talking about skincare and makeup hence I do it from the heart and I don't feel any burden. 

At the same time, if someone will ask me to read a book and review it on your blog, I would not be able to do it. Why? Because that is not my interest. I don't read books hence I won't find this interesting. But, if someone will ask me to review a newly launched skincare or makeup product or even a new cafe, I will do it from all my heart because I love trying new cosmetics and I love food. 

The reason you find some blogs or YouTube channel worth trusting on is because they are all into it. They have the knowledge in that particular niche because of their passion for it. They, themselves love to explore a product in-depth to share with the audience.

There is no limit or boundation on creating content or setting a niche for your blog. 

If you love cooking and want to share it with everyone, you can start a recipe blog. If you love traveling and want to share with everyone what is best where- you can start a travel blog. All into fashion - fashion blog. Love sharing your life experience - personal/lifestyle blog. Think about it, there you have it. 

It is your own free world where you can share your experiences or your knowledge with the whole world.



4. Buying Hosting and Domain


This is where comes the technical part. Till this point, you are happily running your free blog. But, if you want to take your blog on the next level or you want tour blog to look more professional, buying hosting and domain is a must. 

I have created a page called, tools for bloggers which will help you go through all the tools and options you need for your website or blog.

Free Blog with a Free Domain allows you to know what blogging is. What is feels like creating and publishing content. I have seen a lot of people not finding blogging interesting, or they are not able to invest themselves or their time in their blog or they simply feel like leaving it. At this point, buying hosting or domain will not be an option for them.

But, if you feel like this is what you love, you are enjoying blogging and want to continue it by making it more professional, buying a domain is the next step you need to do.

Web Hosting basically means taking your blog to the Internet, to the World Wide Web (WWW). This is where Google thinks of your blog as a website, with its own dedicated space on the Internet. If you are a WordPress user, buying a hosting and domain is a must for you. If your blog is on blogger, you don't need to buy hosting. 


A lot of hosting providers provide a free domain with their plans. 

Some of the best hosting and domain providers are-


In simpler terms, buying a domain such as .com, .in, .co, .uk, .biz, etc., turns your blog URL to abc.com from abc.blogspot.com. Just like mine, thepinkvelvetblog.com. It not only makes your blog look professional but also helps Google to rank your website better, it gives your own space on the internet, it helps in better branding for your blog, improved search results, and lot more. Your blog will be having a professional domain name just like other running websites have. 


If you are a Wordpress user, buying hosting and domain is a must for you whereas if you are using blogger, buying domain name is what only required.


5. Promoting your Blog and Making it SEO Friendly

Everything needs a promotion. It is a way of letting everyone know about your business, your product. The best and organic way to promote your blog is to keep sharing your blog content on your social media with your followers. 

This helps them to get to know about the content of the information you have on your blog and keeps them engaged. This way, your blog makes a social presence. You can share it on your Instagram, Facebook, Facebook Page, LinkedIn, Pinterest, Facebook Groups, or anywhere you feel you have the audience which might find this interesting. 


Making your blog SEO friendly is a way to let Google know more and more about what you write in a language what Google Understands. 

This helps your blog post to the rank top or on the first page of Google whenever someone searches on google which is relevant to what your blog is about.

SEO is another in-depth term which requires a detailed explanation which you can read here.



6. E-Mail Marketing

Help grow your blog with Constant Contact email marketing

I am sure, most of you must have subscribed to regular blog updates of your favorite beauty or makeup blogs or the newsletters of your favorite brands which you receive daily in your inbox.

E-Mail Marketing is a way of promoting your blog to your targeted audience. Let's say you Subscribe to The Pink Velvet Blog which means you liked what you saw on this blog and you are interested in receiving further updates of what is new on the blog. This way, you will be a target audience for me who likes reading what I write.


Some of the Best E-Mail Marketing Service Providers are -  



E-Mail Marketing helps you to build an online audience which is already interested in reading what you write. By sending regular blog updates or creating relevant newsletters for your blog, or sending welcome e-mails. A welcome e-mail is your first chance to make a great impression which helps you to grow your audience and your blog. 


7. Monetize your Blog

When your blogging as a career, it is crucial to monetizing your blog. The very first and basic way to monetize your blog is by serving relevant ads to your readers. This is where Google Adsense and Ezoic comes into the business.

Adsence or Ezoic, helps you to monetize your blog by serving ads in which your readers are interested in. All it requires you to install a small HTML code to your blog, rest is the job of ad servers. 

I have used Adsence for first two years and later switched to Ezoic. 

Ezoic is a complete package which serves your readers with the best version of your website. From relevant ads to compatible layout, taking care of SSL, Ads.txt files, creating a privacy policy for your blog, it does everything for you.

So if you are looking for ways to monetize your blog, I personally recommend you to have Ezoic on your blog for the better blog monetization and reader experience. 

Next comes the sponsorships or sponsored posts and affiliate marketing. 

When Brands feel your blog have the right audience for their products, they will reach out to you for marketing purposes where you can charge for the same. 

Whereas in Affiliate Marketing, you are given a dedicated link which you can use to promote brands or products which will, in turn, generate small commissions for you when someone buys from that link. Just make sure to disclose the same or put a disclaimer on your blog. Just like you see a small widget named as DISCLAIMER on my Blog.


8. Stay Away from Promoting Adult/Gambling Sites

When your blog is reaching masses and generating a large amount of traffic, a lot of people will reach out to you to promote gambling or adult links in return they will offer a deal to pay you a heavy price. You need to make sure you avoid such partnerships and avoid adding such links which can harm your blog. 



9. Keep Creating Content - Keep Your Blog Alive

Now that you have successfully launched and promoted your blog, the most important next step is to keep creating content. 

Keep your blog alive by publishing once in a week, thrice in a week, daily, or even two times a day. Whichever works for you. A running, growing, informative, and healthy blog is what all the readers and Google Love.


10. Stay true to your Blog and to your Audience

Along with publishing content on your blog, comes the responsibility of being honest with your readers. It builds a level of trust in your readers. 

Make sure you are not recommending anything to your readers which you don't personally like using. Make sure your content is informative as well and helping your readers in one or another way. 

Always stay true to your blog and to your readers. 

So This was it for today. I hope you have found this post helpful.

Have a Good Day! 😇


Find Me on -

Facebook - @niharikavermaa95
Instagram - @niharikaverma95
Twitter - @niharikaverma95

My Blog on Instagram - @thepinkvelvetblogg

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2 Comments

  1. Well written post , especially for begginers .

    ReplyDelete
  2. Hi! I recently started blogging again (I used to blog back in 2013, deleted my blog because I went into medical school), I find these very helpful, thank you!

    ginandglow.blogspot.com

    ReplyDelete