Wet n Wild Photo Focus Concealer Light/Medium Beige Review

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Sale Alert for my readers-

Wet n Wild Photo Focus Concealer in Light/Medium Beige is one such concealer that I loved using the most and it became my absolute favorite. It’s texture, finish, formula, everything is so beautiful. I have tried so many brands and so many concealers but this tops all of them. I almost finished the product and here I am with Wet n Wild Photo Focus Concealer Light/Medium Beige Review and Swatches.

Let us get into the details…

Wet n Wild Photo Focus Concealer

Wet n Wild Photo Focus Concealer Light/Medium Beige Review

Price: Rs.499/- for 8.5ml

Available at Nykaa and Beauty Bay

Product Description

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Wet n Wild Photo Focus Concealer hides blemishes, scars, or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus Concealer instantly brightens so you are always selfie-ready. So no worries, stay wild with this lightweight buildable coverage that never tells.

  • The blendable and buildable formula provides natural coverage
  • Has long-wearing formula, creamy yet lightweight texture
  • Evens out skin tone, redness and covers dark circles and blemishes
  • This product is cruelty-free, gluten-free, fragrance-free, and vegan

Goodbye Photo Flashback: Tested Under 7 light conditions and with top smartphone models:

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light


Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate

Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate

Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil

Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil

Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

How to Use

Apply to clean, makeup-free skin with a brush or fingertip for best results. Top with loose powder to set. Reapply if necessary.

Review – Wet n Wild Photo Focus Concealer Light/Medium Beige

Wet n Wild Photo Focus Concealer Light/Medium Beige Review India

My Skin Tone – Light to Medium with Neutral and Warm Undertones. My MAC Shade is NC25.

Packaging: I love makeup products with doe-foot applicators. I don’t know they just feel so satisfying to me. And especially the ones that are solid. Not those delicate flimsy ones.

Wet n Wild Photo Focus Concealer Light/Medium Beige Applicator

It comes in a medium-sized tube/bottle, I don’t know what exactly it is lol. It has a screw cap which locks in so there is no chance of leakage.

The doe-foot applicator is attached to the cap and you simply open the product and start applying. Perfect!

Shade – Light/Medium Beige

Wet n Wild Photo Focus Concealer Light/Medium Beige

It is the first ever concealer which matches my tone perfectly. I spend hours online to find swatches so that I can buy the right shade but every time either the shade is little light or too yellow. This wet n wild one in light/medium beige is just perfect. You know this feeling right? lol!

If you are NC25, light to medium skin tone, and swings between neutral to a bit warm, this will go perfectly for you.

Texture and Consistency

It isn’t runny or thick. It is somewhere in between and glides so smoothly under my eyes or wherever I want to apply. The texture is not at all heavy and feels so smooth and lightweight on the skin.

Also Read: 5 Best Drugstore Concealers you Need to Try

Blendability and Coverage

Wet n Wild Photo Focus Concealer Light/Medium Beige Swatch

It blends so smoothly I love it. With a brush, beauty sponge, or fingers, it blends seamlessly without leaving any patches behind. It provides medium coverage I would say and it conceals my dark circles, tiny spots, minor acne-marks, and pigmented areas really well.

It isn’t a full-coverage concealer so it doesn’t conceal the most pigmented area which is around my lips. My lip corners are so pigmented that even after using a yellow-toned concealer, and topping it up with wet n wild concealer doesn’t make them go. They still peek through a little. You can imagine!

Also Read: FACES Ultime Pro Second Skin Foundation – Review and Swatches | 01 Ivory

So if you feel like you have a similar situation going on with your dark circles then this might not be able to conceal them fully. You might want to color-correct the area first and then go with the concealer.

In my case, I never had a mind-blowing amazing experience with correctors and I have wasted enough money on them to realize that. Maybe it is because I prefer medium coverage with natural finish foundation and concealers and correctors don’t really go with them.

Also Read: Top 5 Eye Shadow Palettes in India under Rs.1000/- and their Swatches

Longevity and Flashback

It has a pretty good lasting power. I mean I didn’t wear it for like a whole day. I wore it for an evening event and it stayed on for a good 3-4 hours. I always set my concealer with banana or translucent powder which helps with the longevity and also gives a very smooth filter-like finish.

And yes to the claims, it doesn’t give any flashback. I wore it so many times in family gatherings and events, clicked pictures and it all came great.

Makeup Look Using Wet n Wild Photo Focus Concealer Light/Medium Beige

Makeup Look with Wet n Wild Photo Focus Concealer Light/Medium Beige - Niharika Verma

Niharika Verma - Makeup Look using Wet n Wild Photo Focus Concealer Light/Medium Beige Review

Summing Up

Wet n Wild Photo Focus Concealer is the best drugstore concealer you can have. It is lightweight on the skin, blends smoothly, provides medium coverage, and gives a beautiful seamless finish. It has good longevity and no flashback. The shade light/medium is perfect for NC25 skin tones. It is vegan and cruelty-free.

  • Affordable
  • Lightweight
  • Blends Smoothly
  • Medium Coverage
  • Beautiful Seamless finish
  • No Flashback
  • Comes with doe-foot applicator


  • None

So this was it for today. I hope you have enjoyed reading Wet n Wild Photo Focus Concealer Light/Medium Beige Review Helpful. Let me know your favorite concealer in the comments below.

Have a Good Day!

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Niharika Verma

Beauty Blogger. I Love exploring Skincare and Makeup as much as I love Food and Humor. I Love Reading about Mental Health and I believe in Good Vibes. Find me on Instagram @niharikaverma95 :) My Email- vermaniharika101@gmail.com

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