Katrina Kaif Launches Her Own Beauty Brand - KayBeauty at Nykaa

Katrina Kaif Launches Her Own Beauty Brand - KayBeauty at Nykaa
Image Source: Nykaa - Kay Beauty

We all have seen International Celebrities and Beauty Bloggers and YouTubers launching their own Skincare or Makeup Line. Such as Huda Beauty by Huda Kattan, Fenty Beauty by Rihanna, Kylie Cosmetics by Kylie Jenner, and Kat Von D Beauty by Katherine Von Drachenberg, also known as Kat Von D, to name a few.

When I got to know about the news that Katrina Kaif is launching her Beauty/Makeup Line, Kay Beauty, it filled me up with an exciting vibe as we all grew up watching her films and this is something I guess we all Indians can connect more with. 

This wasn't something a limited edition collaboration or a campaign by a brand with a celebrity. It is the launch of a new Beauty Brand in the market that is, Kay Beauty, by Katrina Kaif. This is giving me a vision that sooner or later we can see more Indian Celebrities launching their own beauty or fashion line. Who knows, next we got to hear Sonakshi Sinha or Alia Bhat coming up with their own Skincare, Makeup, or Fashion Line.




About the Brand - Kay Beauty by Katrina Kaif

As per what is shared on Nykaa, Kay Beauty is India's first celebrity beauty brand launched by Bollywood actor Katrina Kaif. Kay Beauty is a bridge between high glamor and care, so everyone can be glamorous without any guilt.

It Stands for #MakeupThatCares, as each product is enriched with Skin Loving Ingredients to care for your skin while delivering high performing finishes. Kay Beauty believes that beauty lies in what makes you happy and is really about just being you #ItsKaytoBeYou.



Where Kay Beauty is Available at?

Katrina Kaif Launches Her Own Beauty Brand - KayBeauty at Nykaa

Kay Beauty is exclusively launched at Nykaa online and will be available at Nykaa Stores as well, according to Information shared by Nykaa Team on Instagram on their page.



Kay by Katrina - What Katrina Kaif says about Kay Beauty

"It's been a really amazing experience creating something special for you with my incredible partners at Nykaa who have shared my passion for creating this brand. You'll see my love for minimal and clean packaging in Kay Beauty products. Each product is housed in a K monogram." - says Katrina Kaif on Kay Beauty's own Instagram Page, @KaybyKatrina.


Is Kay Beauty Vegan, Cruelty-Free, and Dermatologically Tested?

Yes, According to what is shared on Nykaa Blog, every Kay Beauty product is vegan, cruelty-free and dermatologically tested. Phew!


What's in at Kay Beauty? | Kay Beauty Products

Katrina Kaif Launches Her Own Beauty Brand - KayBeauty at Nykaa

Kay Beauty by Katrina Kaif landed into the market with Lip Crayons, Kohls and Kajal, Lip Toppers, and Lip Pencils. I am pretty sure in the coming days there will be much more added to the line and I am excited to see what comes next at Kay Beauty.



1. Kay Beauty Matteinee Lip Crayon


Price: Rs.799/- for 1.8gm

Shades: 24

Available at Nykaa.


About Kay Beauty Lip Crayons

Kay Beauty 3D Lip Crayons claims to have an 18-hour long stay and extreme matte finish with ultra comfort. According to what is written on Nykaa, Kay Beauty Lip Crayons are smudge-proof, offering high color pay-off, and feels weightless on the lips.
  • Cruelty-Free
  • Paraben-Free
  • Made In Europe
  • Extreme Rich Matte Finish
  • 18 Hour-Long Stay
  • Weightless Formula
  • 100% Waterproof and Sweatproof
  • Chamomile and Marula Oil For Intense Hydration

The Kay Beauty Lip Crayons are 100% Waterproof and Sweatproof. Enriched with the miraculous Marula and Chamomile oil for hydrated and nourished lips.


It says that Kay Beauty 3D Lip Crayons are Housed in Kay’s classic monogram, comes in 24 attractive shades from barely-there nudes to high drama hues, specially curated for all Indian beauties.



2. Kay Beauty Matte Action Lip Pencil



Price: Rs.550/- 

Shades: 12

Available at Nykaa.


About Kay Beauty Lip Pencils

Kay Beauty Matte Action Lip Line and Fill Pencil is designed to contour and enhance your lips while ensuring your lip crayon does double the time. The Lip Pencils have a matte finish, are kissproof and sweatproof, and are Enriched with Marula and Chamomile for hydrated and nourished lips.
  • Cruelty-Free
  • Paraben-Free
  • Made In Europe
  • Long-Lasting Stay
  • Rich Matte Finish
  • 100% Waterproof and Kissproof
  • Chamomile and Marula Oil For Intense Hydration

According to what is shared on Nykaa, Kay Beauty Lip Pencils comes in 12 attractive shades that complement Kay Beauty Matteinee Lip Crayon. It will add the right amount of dimension to your lips, for that colorful on-trend look you crave.



3. Kay Beauty MaeStrobe Lip Topper


Price: Rs.699/-

Shades: 6

Available at Nykaa.


About Kay Beauty Lip Toppers

This is something you can wear on your lip colors to convert any matte lipstick to a glossy-metallic look. And if you prefer, you can wear it alone. The unique liquid to powder formula ensures high color payoff while effortlessly blending like a dream to deliver a sophisticated chrome shimmer.
  • Cruelty-Free
  • Paraben-Free
  • Made In Europe
  • Metallic Chrome High Glam Finish
  • Unique Liquid To Powder Formula
  • Innovative Applicator For On-The-Go Touch Ups
  • Infused With Chamomile and Marula

Kay Beauty Lip Toppers are Enriched with Marula and Chamomile for a fuller, hydrated, and nourished lips and it comes in 6 universally flattering chrome colors.



4. Kay Beauty Ink Artist Gel Kajal - Onyx



Price: Rs.450/- for 1.2gm

Available at Nykaa.


About Kay Beauty Gel Kajal - Onyx

Kay Beauty Ink Artist Gel Kajal combines the precision of a pencil and bold finish of a gel that stays put 24 whole hours. 
  • Cruelty-Free
  • Vegan
  • Paraben-Free
  • Made In Europe
  • 24 Hour Stay
  • 100% Waterproof and Smudgeproof
  • Infused With Chamomile and Ceramide
  • Flat built-in thin tip to draw the perfect line

It has a 100% waterproof and smudge-proof formula, infused with Chamomile and Ceramide. and it glides on smooth and delivers high impact gel finish.


5. Kay Beauty KohlStar Kajal - Spade


Price: Rs. 249/- for 0.35gm

Available at Nykaa.


About Kay Beauty Kajal - Spade

Kay Beauty Kajal, Spade Variant, claims to be blacker than black with 24 hour-long staying power that clings on your lids perfectly. It is 100% waterproof and smudge-proof with a smooth texture that glides across the eye with ease to create your everyday signature looks.
  • Cruelty-Free
  • Vegan
  • Paraben-Free
  • Made In Europe
  • 24 Hour Stay
  • 100% Waterproof and Smudgeproof
  • Infused With Chamomile and Ceramide
  • Super Pigmented Formula

It is a twistable kajal. enriched with Chamomile and Ceramide, and comes in the intensely pigmented darkest black. So if you are someone who loves intense black kajal, here is one for you.


6. Kay Beauty High Drama Kajal - Raven Hue


Price: Rs.599/- for 0.35gm

Available at Nykaa.


About Kay Beauty Kajal - Raven Hue

Kay Beauty kajal in Raven Hue variant is 100% waterproof and comes with a built-in smudger.
  • Cruelty-Free
  • Vegan
  • Paraben-Free
  • Made In Europe
  • 100% Waterproof and Smudgeproof
  • Infused With Chamomile and Ceramide
  • Built-in smudger to play with your look

It is Enriched with Chamomile and Ceramide and glides on effortlessly which eases the process of blending. Use the built-in smudger for a soft, sooty smokey look or use the sharp line for a defined look.


7. Kay Beauty Pencil Cosmetic Sharpener


Price: Rs.200/-

Available at Nykaa.


About Kay Beauty Sharpner

Kay Beauty Sharpner is for all the Kay Beauty products such as lip and brow pencils and Kajal which need to sharpen. If it fits for all the other makeup products in pencil form which we are having already, it will be an added bonus.
  • Made In Europe
  • Sleek Design
  • Easy To Clean
  • Provide Pointed Tip for Matte Action Lip Crayon, Ink Artist Gel Kajal or Brow Studio Eyebrow Definer.


8. Kay Beauty Brow Studio Wooden Eyebrow Pencil


Price: Rs.599/-

Shades: 3

Available at Nykaa.


About Kay Beauty Eyebrow Pencils

100% waterproof and sweatproof, a brow pencil that will give you easy and natural-looking brows with its unique pencil to powder formula.
  • Cruelty-Free
  • Vegan
  • Paraben-Free
  • Made In Europe
  • 100% Waterproof and Smudgeproof

Infused with Algin and comes with a texture that is firm enough to create the tiniest of lines and glides on smoothly to mimic hair-like strands.


Summing Up-

So this was all about the newly launched makeup line by Katrina Kaif that is, Kay Beauty. All the information you read above is what I personally know and found over at Nykaa because that is where Kay Beauty is exclusively launched at the moment. 

I am personally interested in trying Katrina's own makeup line and I sure will, and I will make sure to review and swatch Kay Beauty Products, whatever I will buy, on my blog that is The Pink Velvet Blog. Yup, this one! The one where you are reading it. 😃


So This was it for today. I hope you have found this post helpful.

Have a Good Day! 😇

1 Comments

  1. Acchi baat hai, range bhi acchi hai per personally mujhe abhi tak kuch pasand nahi aaya
    Maybe ye sab young age girls ko dhyan me rakh kar bana hai 😊

    ReplyDelete