Doe Deere Works Her Magic in the Cosmetics Industry

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Doe Deere

These are companies that have spent millions of dollars on celebrity advertisements through television and print ads in magazines. Doe Deere started her company rather small on eBay when the internet was already booming. She would move on and develop her own website to build a marketing campaign that was completely digital. This is where she has been able to gain a tremendous amount of her success. So many other people are focused on marketing campaigns where multimillion-dollar ads are put in place. Doe Deere, however, is running the race swiftly but quietly by saving money on marketing.

She knows that she doesn’t really need any big-name celebrities to officially endorse her brand. She already has admirers like Kelly Rowland of Destiny’s Child that are in place as fans of her brand. She has really been an entrepreneur that has attracted many people through e-commerce because she has stay wired into the concept of social media. Many cosmetic entrepreneurs for the bigger name companies may struggle to find an outlet to connect with fans. Doe Deere, by contrast, is small enough with Lime Crime to actually do the marketing herself. She is not sitting in an Ivory Tower looking for an opportunity. 

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Doe Deere

Doe Deere is actually someone that has been able to build her brand just buy connecting with customers through Instagram and other social media post. She has more than a million followers that are connected to the Lime Crime Instagram account. Young ladies love to see the different pictures of the styles that women use for the makeup from Lime Crime. Doe Deere recognizes this as a strength for the company that she has created. She knows that a lot of people are going to embrace her brand and buy products from Lime Crime even if they never have seen any of these products on television or through a magazine print ad. 

She realizes that she doesn’t really have to sell to consumers this way because she has access to her customers through social media. The pictures of different women in the different colors of eyeliner and shades of lipstick are very popular online, but this is not the only place that Doe Deere has made her presence known. People can actually see videos of Doe Deere on YouTube.

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Doe Deere

Learn More about Doe Deere on createcultivate.com and on guestofaguest.com

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DISCLAIMER:  Guest Post. Content and Images by Second Party. 

Image Source: Doe Deere Pinterest

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