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Doe Deere is helping a lot of people that are interested in changing their cosmetics style. She has become one of the most prolific cosmetics leaders and she has totally changed the way that young ladies look at lipstick. 💄
These are companies that have spent millions of dollars on celebrity advertisements through television and print ads in magazines. Doe Deere started her company rather small on eBay when the internet was already booming. She would move on and develop her own website to build a marketing campaign that was completely digital. This is where she has been able to gain a tremendous amount of her success. So many other people are focused on marketing campaigns where multimillion-dollar ads are put in place. Doe Deere, however, is running the race swiftly but quietly by saving money on marketing.
She knows that she doesn’t really need any big-name celebrities to officially endorse her brand. She already has admirers like Kelly Rowland of Destiny’s Child that are in place as fans of her brand. She has really been an entrepreneur that has attracted many people through e-commerce because she has stay wired into the concept of social media. Many cosmetic entrepreneurs for the bigger name companies may struggle to find an outlet to connect with fans. Doe Deere, by contrast, is small enough with Lime Crime to actually do the marketing herself. She is not sitting in an Ivory Tower looking for an opportunity.
She realizes that she doesn’t really have to sell to consumers this way because she has access to her customers through social media. The pictures of different women in the different colors of eyeliner and shades of lipstick are very popular online, but this is not the only place that Doe Deere has made her presence known. People can actually see videos of Doe Deere on YouTube.
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